About Us
Our Mission
BrassCarrot helps revenue leaders plan and execute their revenue and sales transformation projects. Whether you are struggling to train salespeople, customer success, or marketing on a new product, or need to launch new territories and verticals for the entire team, we understand. We have done this before.
We haven’t forgot what it is to be a salesperson. Sales is a difficult job and salespeople put up to 50% to 80% of their own income on-the-line to do what they do. We will take extra care to make sure a salesperson knows what the new target is and how to achieve it. If done right, a transition to a new target, vertical, product or other goals can inject new energy into your team. What really matters is how the project is handled and embraced by the team.
Customer success is also hard and many companies ignore the plight of the customer success person. They are the first to hear about product issues, process issues or company misalignment. They don’t want to be a salesperson, but they are intrinsically aligned to the buying experience. We help align the goals of all the customer facing people at an organization so it is a frictionless buying process. The easier it is for the customer to buy, the longer they will stay and you will truly delight them.
Our Core Practice
Transformation
Transformation is the thorough or dramatic change in form or appearance. For Revenue and Sales teams looking to optimize, update or completely change their processes and methodologies, BrassCarrot is the perfect partner to help you meet this new challenge. The team at BrassCarrot have decades of experience implementing change management, process changes, and optimization projects that include Enablement (aka training), System Changes (such as CRM), and Outsourcing.
Sales and Revenue Team Transformation is not an easy task and in many circumstances, the entire team will be impacted. This means that our research into the processes and methodologies need to work for the new organization without missing anyone. This requires the consulting team to know how each member will be impacted along with the reason for the change. There needs to be a WHY. Without the WHY most team members will not truly change and will revert back to their old ways within a few days after rolling out, with disastrous consequences.
Our consultants will advise leadership with a score for the propensity that the team will change and the risks associated with not changing. Our team also takes a revenue team first approach. This means, we look at the new process from the eyes of the revenue team including: Sales, Business Development, Channel, Alliances, Marketing, Customer Success, and Customer Service. We provide knowledge and assistance with the alignment of these teams to the goals of the company.
We have successfully executed projects for a $500M Publicly Traded company looking to go from no territories into a Verticalized by Industry, Size and Geography system. We transitioned over 50,000 leads and clients (over half of their records) in their CRM based on a well researched NAICS code industry list and identified 10,000 new prospects to pursue after pre-calling and preparing these cold leads. With another client – a $3B tech company, we helped 90 Enterprise salespeople transition from lucrative legacy products into a new and fast growing product vertical. This required extensive training and testing of the new skill and knowledge that these salespeople needed before the product was to go through end of life status.
Other Specialties
Sales Enablement
Systems, CRMs and Tools
Revenue Enablement is getting your customer facing teams aligned with the training, coaching, and the skills necessary to make the customer buying experience wonderful! “If the customer isn’t truly delighted, we haven’t done our job,” sites the CEO of OakMega. Understanding how adult learning works and how adults consume and retain information is critical to your enablement program.
When transforming your revenue teams, you are looking for success in the quality of information retained and volume of information retained. Our experts have decades of experience training, coaching and testing to make sure your enablement programs will achieve the desired results. IDC, Forrester and other research firms site ROIs exceeding 300% of successful revenue enablement programs and our consulting experts can execute these programs for you.
Building out your Salesforce, Hubspot, Outreach, SalesLoft, Clearbit, and Notion just for your sales team isn’t enough. Companies require a seamless flow of information from Marketing to Sales to Customer Success. Access and Security is also important so the right people see the right information and nothing more. Our team of local and offsite experts can set up your systems for a connected, easy-to-manage and responsive CRM or other tool. We are experts in Salesforce (SFDC), Hubspot, Outreach, SalesLoft, Clearbit, Notion, and other tools.
Sales Operations Outsourcing
Processes and Methodologies
Does your revenue operations team run small and lean? By leveraging our team we can transform your revenue teams (marketing, sales and customer success) into an organization that appears much bigger than reality. We do this by offloading the large projects like vertical alignment changes, geographic team alignment changes, industry alignment changes, and commission or variable compensation changes.
For every revenue team that is scaling, the right process must be in place for things to work smoothly. Our team of analysts will identify the issues, lay out the plan, and transform your processes to work smoother and more efficiently. We reduce customer acquisition friction which increases LTV (lifetime value) and reduces CAC (customer acquisition cost).
Talk to us
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.